Giovannetti Collezioni has had a dual mission since their beginnings back in the early 1960s: to innovate and amaze. Their eccentric and brilliant products and collaborations with great designers have made the company one of the leaders in furniture Made in Italy. Let’s take a closer look at the brand’s unique style
The style of Giovannetti Collezioni
With color, organic forms, thick cushioning, and an amusing design, the vibrant style of Giovannetti Collezioni never passes unnoticed. The proof lies in these three iconic products chosen by critics, celebrities, and museums: the Le Nuvole sofa, the Anemone armchair, and the Anfibio sofa bed.
Monet and Le Nuvole
Since its introduction in 2009, the Le Nuvole sofa was an immediate success. An amusing and original reinterpretation of Fifties and Sixties Pop design, this piece was especially appreciated in artistic circles. In fact, in 2010 an article about it came out in the magazine Class Arte written by the late Philippe D’Averio, the insightful and eclectic art critic.
D’Averio compared the nonconformity of Giovannetti Collezioni to the free spirit of a great artist like Claude Monet who, with works like the Water Lilies, revolutionized painting with his new way of looking at nature. Similarly, D’Averio says that the sofa designed by Sergio Gobbi was innovative and took risks in form (and, we’d add, without compromising on comfort).
Le Nuvole Sofa, design Sergio Gobbi (2009)
Miley Cyrus and Anemone
Giovannetti Collezioni’s design is perfect for giving a touch of glamor to any space. Uncoincidentally, the Anemone armchair was chosen to furnish the Los Angeles home of Miley Cyrus, the queen of pop and provocative trendsetter.
Anemone, the tentacled sea creature who inspired the project’s enveloping form and bright colors, is an aesthetically striking sofa which is extremely comfortable.
Anemone armchair and the Los Angeles home of Miley Cyrus
The Anfibio sofa bed
The Anfibio sofa bed had the greatest cult success of all the Giovannetti Collezioni products. Winner of a Compasso D’Oro and adored since its debut, today it is part of the design collections of thirteen museums, including the MoMa in New York, which selected it way back in 1972.
Its brilliance lies in its ability to be both a sofa and bed without bulky structures and with just a steel frame and non-deformable polyurethane cushioning. It is an informal and youthful sofa and a bed which looks like a large nest: an “amphibious” and shape-shifting piece of furniture.
Anfibio sofa, design Alessandro Becchi (1970)
