After the success of Design Holding’s first store opening in Copenhagen in June 2021, it is now Milan’s turn. B&B Italia Design Studio, the multibrand flagship store of contemporary design, opened its doors on September 5 in via Durini 14 in B&B Italia’s historic showroom.
The inauguration, timed to coincide with Design Week, opened its doors to a brand-new design. It is a unique destination on the Milanese and Italian scene, where Design Holding’s brands communicate with another in a dialogue dedicated to design and quality.
B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen have come together under the same roof to put a unique spectacle on display on a 2000-sqm stage. There are iconic pieces, special sections, and a refined selection of furniture and lighting collections in an enveloping, elegant, and convivial atmosphere which turns the place into a place to meet and network in order to speak about contemporary design culture.
It is a new reference point for all design professionals and fans, with a custom approach for the contract sector which offers tailor-made solutions for exquisite home design style.
Where: D Studio via Durini 14, Milan, Italy