In a compelling blend of art, sculpture, and installation, the talented photographer Alecio Ferrari and Studio Testo have taken on the arduous task of reinterpreting eight iconic pieces from the renowned furniture brand, Alias design.
The result is a bold and ironic creative process which unfurls amongst the sinuous lines of contemporary art, paying tribute to the timelessness of Alias design and rediscovering its founding values.
This photo shoot features eight stars from Alias’ history designed by some of the most influential designers in the world, who have collaborated with the company from the start: Giandomenico Belotti, Mario Botta, Alberto Meda, Paolo Rizzatto, Riccardo Blumer and Patrick Norguet.
Eight Alias icons revisited in three aesthetic interpretations
The eight works were revisited through the use of three different interpretations: “deconstruction”, “irony” and “balance”, in a demonstration of how design can always be reinterpreted and reinvented using new languages and withstand the test of time. Even if we are dealing with icons.
The products used as models in the photography project are:
- Prima Chair by Mario Botta
- Seconda Chair by Mario Botta
- Bigframe Chair by Alberto Meda
- New Lady Armchair by Paolo Rizzatto
- Kobi Chair by Patrick Norguet
- Robot Drawer Unit by Mario Botta
- Spaghetti Chair by Giandomenico Belotti
- Laleggera Hide Chair by Riccardo Blumer
Deconstruction: Prima, Seconda, Bigframe by Alias
In these shots, the Prima and Seconda chairs by Mario Botta are deconstructed, creating abstract sculptures, while the colorful components of Bigframe by Alberto Meda float and create an original work. This bold reassembly shifts our attention to shapes and finishes, turning the chairs’ design into an expression of contemporary art.
Irony: New Lady, Kobi, Robot by Alias
In the next shots, New Lady by Paolo Rizzatto blends in with a heap of colorful clothes, adding a touch of elegance to an unusual situation. Meanwhile, the Kobi chair by Patrick Norguet becomes a shopping basket full of colorful no-logo products. And the iconic Robot by Mario Botta from 1989 reveals its playful side, filling its drawers with red tomatoes and providing an explosion of color amidst the austerity of the design.
Balance: Laleggera Hide, Spaghetti by Alias
Finally, in a subtle interplay of equilibrium, one or more of the products are suspended, resting delicately on fragile and unstable elements. The Lalaggera hide-leather seats by Riccardo Blumer from 2023 are perfectly balanced on top of one another and held up by a feather, while the Spaghetti chair is stretched in a fascinating interplay of PVC cords that create an exciting graphic pattern.
