Zenucchi Design Code opens a new showroom in via Pisoni and a new vision of contemporary home design takes shape amongst materials, light, and tailor-made design.
During Milan Design Week 2025, Zenucchi Design Code inaugurates a new design locale in Milan: a showroom in via Pisoni 2, near via Manzoni, designed as a small live-in gallery where architecture, materials, and design culture harmoniously play off one another.
Known for its tailor-made philosophy and its ability to walk the customer through the entire design process, Zenucchi now takes the experience it gained in its showrooms in Bergamo and Brescia to Milan, benefitting from an organized structure, consolidated artisanal know-how, and a selection of over 150 Made-In-Italy brands.
The opening is bound to be one of the most intriguing events on the Fuorisalone calendar, introducing a space onto the Milan scene in which interior design is primarily understood as a cultural activity and secondly as a commercial one.
A new showroom designed by Castagna in the heart of the city
The new space in Milan was entrusted to Massimo Castagna, Zenucchi’s long-time art director and a key figure in establishing the brand’s aesthetic vision.
“Every visitor will feel like he or she is in a small art gallery where the colors of the home furniture will blend in with materials like the floor’s resin and the stair’s stone.” Massimo Castagna
The showroom is spread out over 250 square meters across two floors with a fluid and contemporary layout designed to welcome professionals and customers in a space which looks more like an art gallery than a sales point.
Inside, exhibition areas, a material library, meeting spaces, and reception areas are the cornerstones of a setup where design is not seen but felt. Every surface, every light, every color pairing has been designed to highlight furniture solutions which come from a precise design philosophy and are suited to individual needs.
Pedretti Home and Tonelli Design: material interactions
To bring its idea of design to life, Zenucchi called on two premier partners. Pedretti Home, a company specialized in the processing of marble, has created custom-made pieces which unite craftsmanship to innovation, showcasing a pure and vibrant vision of this material.
Browse the products of Tonelli Design
Tonelli Design, the long-established designer glass company, has brought a selection of iconic furniture to the showroom, including Hybrid, Stati d’Animo, Hyperion and Noum, which flaunt lightness, transparency, and invisible engineering. The result is the perfect dialogue between solidity and lightness, matte and glossy, form and light: a designer setting which sees the home as an emotional space and a singular composition of materials and functions.
Tailor-made, material, identity: Zenucchi’s keywords
The showroom in via Pisoni is a synthesis of Zenucchi Design Code’s deeply rooted people-centered, detail-focused, and tailor-made identity. It’s not a mere showcase for furniture, but a design ecosystem created to offer a comprehensive service which encompasses the consultation and the worksite, the selection of surfaces and the supply of furniture, and even logistics and post-sales.
Amedeo and Giacomo Zenucchi
The keywords are tailor-made, materials, balance, light, and intermingling. The approach has always been built around the lives of those who live within the space, their story, their way of seeing the world. In this way, each home becomes a unique, recognizable, and authentic domestic landscape.