Mav Arreda unveils the new look of the LAGO Store Milano Porta Nuova during Milan Design Week: product previews, exclusive spaces, and contemporary visions of home design.
One of the most eagerly anticipated events on the international design scene, this year’s Milan Design Week will once again star MAV Arreda, the Milan-based company which has always been a proponent of designer works.
For the latest edition of Fuorisalone, MAV invites us to enter the LAGO Store Milano Porta Nuova. Completely renovated for the occasion and ready to wow us with product releases, good vibes, and design pedigree, it will play host to a special event on Wednesday April 9th at 18:30.
Two LAGO locations, two spaces to experience design in Milan
With two dedicated spaces in the Milan area, MAV Arreda was the first partner to bring the LAGO world to the city and contributed to popularizing the brand’s minimalist and modular look. Inaugurated in 2008 in Piazza Medaglie d’Oro near the Porta Romana subway station, the first showroom has achieved legendary status on the Milan design scene.
Meanwhile, located in the heart of Porta Nuova, the second showroom is now the center of its exhibition events during Milan Design Week. Below the new city skyline, it will play host to MAV Arreda’s special event dedicated to the Fuorisalone 2025, which will feature product previews, luscious atmospheres, and contemporary visions of home design.
LAGO Store: previews and contemporary visions
Located via Galileo Galilei 14, near the Bosco Vertical and iconic design-district locales, the LAGO Store is much more than a showroom: it is a stage where interior design and relationships come together in an immersive experience.
During design week, this flagship store will host “Never Stop”, an event planned to provide a preview of the latest LAGO collections which will make their official debut at the Salone del Mobile 2025.
Featuring a cocktail party with live music from Le Tribute, the event will be open to the public and promises to transform the showroom into a gathering space which exudes design, inspiration, and lifestyle.
LAGO previews: modularity, lightness, tailor-made comfort
The April 9th event will provide guests with the chance to take a look up close at LAGO’s new products. First and foremost, the star of the show will be the N.O.W. (Not Only White) sofa, a modular system which combines compositional freedom with superior comfort. Its compact lines, enveloping volumes, and wide range of customization options make it ideal for dynamic and tailor-made rooms.
Secondly, perfect for those looking for a balance between beauty and seamless engineering, the Chapeau table catches the eye with its sculptural base and the sophisticated convergence between its top and structure. Lastly, rounding out the new releases, there is the minimalist and delicate Novice chair which has been designed to add casual elegance and harmonious proportions to the living area.
With its renovated LAGO Store featuring fancy cocktails, live music, and intriguing designs, MAV Arreda has put together one of the most fascinating appointments on the Milan Design Week calendar. Not merely a product showcase, it is an invitation to experience every facet of design culture in the heart of the city.